ApacheCon EU 2014

This talk runs under Ed Fink's Banner of Open Sourcing Mental Illness, who has been running these types of talks for over a year now. Ed talks are very broadly on the subject, while still backing it up with his personal stories.

I'd like to mirror his work under that banner: I'd like to talk about depression, and I'd like to talk about burn out. Open source is work. Not just a work of passion, but real actual work. And it can be taxing. I'd like to discuss how.

Does your company want to capitalize on the Apache brand? Are you interested in seeing how closely you can tie your marketing into the latest Apache projects? Do you recognize the importance of supporting the Apache ecosystem, not just with code contributions but other actions?

As VP of Brand Management for all Apache projects, I can help show business and technical leaders some of the ways they can respectfully and successfully market and position their own services in relation to Apache project brands.

The key message is: Apache project governance is independent; but we are happy to have businesses build their software and services on any Apache software products. You may incorporate Apache brands within your brands, but in specific ways that still give our communities credit.

Wondering what to do about the new BestHadoopNews.com website? Don't know how to approach your employer's plans to launch BigCo's SuperLucene product? Need help advising your clients on branding Apache project related services or training or documentation or...? Brand policing and dealing with third parties improperly using your Apache project's brands is a difficult topic to raise. Find out about the existing PMC Branding Reporting Guidelines, and have a chance to ask the expert questions on how to approach third parties. Learn about the kinds of uses of Apache project brands that are not an issue, or are nominative use, and learn how important it is to defend our project logos. The strong reputation of your project and Apache overall relies on every PMC policing their own brand effectively and fairly. Get help here!