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Tuesday, November 18
 

1:30pm

Supporting Apache Brands While Making A Profit - Shane Curcuru, ASF
Does your company want to capitalize on the Apache brand? Are you interested in seeing how closely you can tie your marketing into the latest Apache projects? Do you recognize the importance of supporting the Apache ecosystem, not just with code contributions but other actions?

As VP of Brand Management for all Apache projects, I can help show business and technical leaders some of the ways they can respectfully and successfully market and position their own services in relation to Apache project brands.

The key message is: Apache project governance is independent; but we are happy to have businesses build their software and services on any Apache software products. You may incorporate Apache brands within your brands, but in specific ways that still give our communities credit.

Speakers
avatar for Shane Curcuru

Shane Curcuru

Founder, Punderthings Consulting
Shane serves as V.P. of Brand Management for the ASF, setting trademark and brand policy for all 250+ Apache projects, and has served as five-time Director, and member and mentor for Conferences and the Incubator. Shane's Punderthings consultancy is here to help both companies and... Read More →


Tuesday November 18, 2014 1:30pm - 2:20pm
Dery/Mikszath

2:30pm

Policing Apache Project Brand Use By Third Parties - Shane Curcuru, ASF
Wondering what to do about the new BestHadoopNews.com website? Don't know how to approach your employer's plans to launch BigCo's SuperLucene product? Need help advising your clients on branding Apache project related services or training or documentation or...? Brand policing and dealing with third parties improperly using your Apache project's brands is a difficult topic to raise. Find out about the existing PMC Branding Reporting Guidelines, and have a chance to ask the expert questions on how to approach third parties. Learn about the kinds of uses of Apache project brands that are not an issue, or are nominative use, and learn how important it is to defend our project logos. The strong reputation of your project and Apache overall relies on every PMC policing their own brand effectively and fairly. Get help here!

Speakers
avatar for Shane Curcuru

Shane Curcuru

Founder, Punderthings Consulting
Shane serves as V.P. of Brand Management for the ASF, setting trademark and brand policy for all 250+ Apache projects, and has served as five-time Director, and member and mentor for Conferences and the Incubator. Shane's Punderthings consultancy is here to help both companies and... Read More →


Tuesday November 18, 2014 2:30pm - 3:20pm
Dery/Mikszath
 
Wednesday, November 19
 

2:00pm

Build More With Less... But How? - Dan Haywood, Haywood Associates Ltd. & Jeroen van der Wal, Stromboli b.v.
The ""build more"" in this case means building line-of-business enterprise applications, the stuff that's the operational heart of your organisation.

And the ""with less"" means less resources, in other words in less time, with fewer developers, faster time to market.

But the ""how"" is the interesting bit. In 2012 Jeroen approached Dan with a problem... he wanted to write a bespoke application for his client, a European multi-billion property management company that operates over 60 shopping malls. For various reasons, Jeroen wanted to explore whether Apache Isis could be used as the platform on which to build a bespoke replacement.

Fast forward two years and Estatio (also open source) is in production, and it took about 2 man years (Jeroen and Dan, part-time) to write. We don't think there's a Java framework out there to match Isis for productivity. Let us fill in the blanks.

Speakers
avatar for Dan Haywood

Dan Haywood

Consultant and Developer, Haywood Associates Ltd.
Dan is a freelance consultant, developer, writer and trainer, specializing in domain-driven design, agile development, enterprise architecture and also REST, on the Java and .NET platforms.Dan is known as an advocate of the naked objects pattern, and is the lead committer to Apache... Read More →
JV

Jeroen Van der Wal

Stromboli b.v.
Jeroen van der Wal is a freelance consultant and software developer, and is also a committer on Apache Isis. Jeroen works on developing and enhancing Estatio, an open source estate management system built on Apache Isis. He is an experienced speaker at previous conferences, including... Read More →


Wednesday November 19, 2014 2:00pm - 2:50pm
Tohotom